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Case Code: HROB185
Case Length: 20 Pages 
Period: 2015-2017     
Pub Date: 2017
Teaching Note: Available
Price:Rs.600
Organization : Alphabet Inc
Industry : Technology Industry
Countries : US 
Themes: Organizational Structure  
Organizational Design  
Organizational Behavior  
General Management and Strategy  
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Alphabet Inc.: Reorganizing Google

 
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INTRODUCTION

 
In October 2015, in an unexpected move, global technology giant Google Inc (Google) restructured itself as Alphabet Inc (Alphabet), a new holding company under which Google’s non-core businesses including self-driving cars, life sciences research, high-speed Internet access, and investment divisions, were spun off as distinct entities and separated from the company’s internet operations such as Android, YouTube, and the Google search engine. The businesses were reorganized into two reporting segments: ‘Google’ and ‘Other Bets’. This marked a massive shift from the earlier setup in which Google was in charge of a number of diverse companies, some of which carried it far afield from its core search business. Under the new structure, a number of businesses including Google operated as subsidiaries of Alphabet and were run independently, each with its own CEO. According to a statement posted by Larry Page (Page) co-founder of Google, on the company’s official blog, ...
 
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