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Alphabet Inc.: Reorganizing Google |
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INTRODUCTION |
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In October 2015, in an unexpected move, global technology giant Google Inc (Google) restructured itself as Alphabet Inc (Alphabet), a new holding company under which Google’s non-core businesses including self-driving cars, life sciences research, high-speed Internet access, and investment divisions, were spun off as distinct entities and separated from the company’s internet operations such as Android, YouTube, and the Google search engine. The businesses were reorganized into two reporting segments: ‘Google’ and ‘Other Bets’. This marked a massive shift from the earlier setup in which Google was in charge of a number of diverse companies, some of which carried it far afield from its core search business. Under the new structure, a number of businesses including Google operated as subsidiaries of Alphabet and were run independently, each with its own CEO. According to a statement posted by Larry Page (Page) co-founder of Google, on the company’s official blog, ... |
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